Brand Identity Kit - Survey

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Name of your company/brand:

Elevator Pitch: In 30 words or less, describe what your company/organization does

Who is your target audience? (Age, Gender, Occupation, Personality, Location, Interests)

Value Proposition: What do you do better than your competitors? Why do customers choose to buy/use you instead?

Vision: Write your vision statement

If you do not have a vision statement, please write a couple of sentences that can explain your organization's long-term goals, aspirations, and desired future state.

Mission: Write your mission statement

If you do not have a mission statement, please write a couple of sentences that help outline the organization's purpose, core values, and primary objectives.

Brand Values: Please write 5 core values from the list provided in the link below:

Click here for examples

Do you have any other thoughts about the brand colors or color scheme?

Does your project involve designing/recreating a logo?*

Please upload your current logo:

Max. file size: 256 MB.

Are there any specific symbols, ideas, metaphors, or graphics that you want included in your logo design?

Example: A company named Radiant Financial Group might elect to have symbols and graphics of rays of sunlight shining through or on the logo.

Example: A company named Seaside Inc. might decide to include a graphic of ocean waves and dolphins.

Are there any specific symbols, ideas, metaphors, or graphics that you want included in your brand identity?

These would be symbols and elements used throughout the design of your website. Think of things like squares, circles, hammers, tools, etc... that may represent your brand.

Brand Voice: What does your brand make people feel?

Example: At Holy Cross Senior Living, we make our residents feel independent, able-bodied, and like they are part of a family. And for our resident's family's, we help them feel confident and at peace about their decision to trust us with their loved one.

Brand Voice: What are the three words that best describe your brand?

Brand Voice: What brands do you like and dislike when it comes to the way they communicate?

Example: I love the way Southwest Airlines is friendly and approachable, yet still maintains a good deal of professionalism and trust.

Example: I don't like how AirBNB seems really "salesy" in their communication.

Please list 3 websites that have brands similar to what you want to build.*

These don't necessarily have to be in your industry, but they should be similar to the look/feel of what you're going for. This is very important for our design team to visually understand what you're looking to do.

Please list a few of your competitors:

Do you have any other ideas of your own for your logo/brand identity?

Max. file size: 256 MB.

Brand Identity/Logo Questionnaire