Church Plant Marketing
The Winning Strategy For Growing a Church in the 21st Century
The Times Are Changing
The rules for starting a church have changed drastically. No longer are pastors able to rely on the same strategies that have worked in the past.
4 out of 5 church plants fail. And out of the ones that make it, only 1 in 10 make it past 100 members. Wow! Those are not great numbers.
Thankfully, there is a solution to increase your chances to not just succeed, but thrive in an ever-changing world.
The Gospel will stay the same, but the method of delivery must change with the advances in technology.
You've come to the right place.
We help church plants get to 200+ members in less than 3 years.
Why Our Strategy Works
A Beautiful Website at 1/2 The Cost
The single most important thing you can do in the digital world to grow your church is to have a high-quality and conversion built website.
Many church plants fall into the trap of thinking they either don't need a website or sometimes worse, have a friend of a friend build one for free that does more harm than good.
It's imperative to have a gorgeous website the is built specifically for your church brand and your voice. It needs to attract your target member and invite them to visit your church. By appealing to a visitor visually, you're able to get across on a subconscious level that you believe in excellence in all aspects of the ministry. This translates to them knowing that they'll be a part of something great if they join your church family.
Google Maps Rankings
Very often, people looking for a new church home will take to Google and search for churches near them. What happens if you're nowhere to be found?
Very few church plants do what they need to do in order to rank in the "map pack" - the top 3 spots for a specific set of keywords. This is very important to get started for the health of your church online.
We help churches register with Google, submit for map citations, and begin to rank their map location in such a way that makes it visible. See our FAQ for more info.
Facebook has become the modern day newspaper. If you want to reach someone with an advertisement, it really should be done on Facebook.
We use a special system of Facebook ads and likes campaigns to grow your local presence. We sit down with you to determine the interests and demographic of your target member. We then write unique ads to send out to your target audience.
Out of all we do from an advertising perspective for church plants, Facebook ads are by far the most efficient use of marketing dollars.
"Daniel and his team at Segalo Media are awesome to work with! They get the modern marketing landscape and provide tailored solutions that really work. We're thankful for our partnership and highly recommend them."
Max Cornell | Pastor | Charis Kingdom Church
Why Segalo Media?
Very rarely will you find a marketplace business dipping into the ministry space. Usually, it's one or the other.
Well, we are different. We believe our calling is in business and not ministry, which is why we will continue to service businesses across the US. But this gives us a unique advantage to helping the kingdom grow.
See, we stay up with the latest digital marketing trends, SEO, Facebook advertising, web design, etc... And instead of being 10 years behind like most ministries tend to be, we're able to offer our expertise as a partner in your ministry by giving you access to the best of the best.
But won't that cost you an arm and a leg? No. We understand that funds can be tight in the beginning. Which is why we work at over 50% off our normal rates we charge businesses.
Very few ministries can afford high-end expertise, but we believe in what you're doing and we want to see Jesus's name proclaimed. You are our hands and feet. We work at a discount for the simple truth that we love to see people come to know Jesus.
If you choose to partner with Segalo Media, you'll not only receive expert help in your digital marketing needs, but you'll get a team of partners who will battle with you on the front lines of winning souls for Christ.
What will it cost?
Frequently Asked Questions
Why Do I Need a Good Website?
Your website is the foundational piece to your entire ministry online. It is the cornerstone of everything we will set out to do with your marketing. It's something that you should not skimp on.
As nice as it is to have your friend's son or daughter or a close friend take a stab at this, it needs to be professionally done. Anyone can put together an easy template, but your website needs much more than that.
It needs to be you. It needs to be branded properly, say the right things, use the latest design trends, function properly on all device sizes, and provide a platform to grow from.
Whenever someone hears about you or comes across an advertisement online, they will come to your website to see if you're worthy of their time or visit. If the website doesn't properly appeal to your target member, they'll leave your website and never visit on a Sunday morning.
Bottom line: Your website is important. Don't take it lightly. If there is one thing you spend money on in the marketing world, make it be the website.
How do I get my church listed on Google Maps?
People need to be able to find your church by Googling you. And not just your church name, but when they type in things like "Church near me," or "Non-denominational churches in X area."
We live in a day and age where everyone uses GPS. If you aren't listed online within a person's GPS system, they'll never find you. Don't assume they'll pull out a map!
With our Google Maps setup kit, we'll register your address and church with Google to make sure you're visible for various keywords in the map. And if you're buying our Growth or Advanced Kit, you'll even get 200-300 map citations submitted.
A map citation is your name, address, and phone number (NAP) listed in online directories across the internet. The more of these you have from high ranking directories, the higher your map listing will show.
For example, look at this church, Charis Kingdom Church we helped rank in the Olathe, KS area:
The other two churches on that map are nearly 4-5x the size because they are established and have been around for years. By using map citations and Google Reviews, we were able to get a church plant ranking on the map with other large churches. This has been a huge thing for them to get new visitors into the church.
What kind of online donations portal do you use?
We use the same Wordpress plugin for all of our churches. It's called GiveWP and comes with all of the necessary donation items you could need for your church plant.
Paypal and Stripe integration, recurring monthly donations, specific campaign goals, backend dashboard manager, donations reports, and the whole nine yards.
This is an additional cost, but we're able to reduce the cost by almost 35% of what you see on their website because of the number of clients we have. So you'll be eligible for a group purchasing discount.
This is without a doubt one the best donations plugins on the internet today. It's super easy to use and links directly to your bank account.
Will my site be optimized for mobile devices?
Yes! With the majority of people now logging onto websites via mobile, it's imperative that a website looks gorgeous on a mobile phone or tablet.
This is an area we see a big issue for ministries because most don't get their website mobile friendly. Or they are only partially done. This is a big no-no for many reasons.
For one, Google will penalize you for not having a mobile-friendly site. And two, people checking out your church from their phone will assume you are outdated and boring. It's amazing what a website can tell someone and what a poor setup can do to a viewer's subconscious.
We will build your site to look beautiful on all screen sizes.
Do you set up my Facebook page and run ads?
For the initial buildout of the website in the Growth and Advanced packages, we will set up both your Facebook and YouTube pages. These are very important for people to find you.
In order to advertise monthly and start directing people to your church from Facebook, we would discuss options that would work best for you. Monthly Facebook advertising is not included in the initial buildout packages.
Will you do any SEO (search engine optimization) for our website?
Basic SEO is included in the advanced kit. This would include 300 map citations, title tags, and meta descriptions. Google uses title tags and meta descriptions are what you see when you do a google search. The blue underlined portion is the title tag, and the long description is the meta description.
Google uses these to rank your website for certain keywords. They are very important if you want to rank for things like "churches near me," "denominational church," and so forth.
We also do much more advanced SEO than our basic package. If this is something you believe your church needs, we are certainly able to help you.