Nobody wants to look like they got handled or taken advantage of. What if they use your product and get scammed? They are skeptical. If they find anything that could potentially make them look dumb or uneducated for using you or your product, they will run away as fast as they possibly can.
When someone buys a product or service, they aren’t just thinking of themselves. They are also thinking about what their friends, family, and co-workers will think about them for buying it.
Did you know that big brands even advertise to children for a specific reason?
If parents buy the off-brand potato chips or the off-brand soda for their child's birthday party, the kid might throw a fit because they want to be perceived as being "cool." And to impressionable kids, brand names are cool.
TV commercials do such a good job of forming an impression in young minds that kids will beg for brand named things!
The reality is, many of us never grow up and are that way even as adults!
So we need to reduce the risk of someone feeling "uncool" for using your product or service.
Formula = “If you don’t love [product], call or email us and we’ll refund every penny immediately.
You’re essentially giving them a guarantee. It decreases their risk. If they hate your product, they’ll get their money back.
“But what if I can’t afford to give them their money back” –
Only 5% of people actually return things. It’s too big of a hassle. How many times have you looked on the back of a container of dish soap that says “money-back guaranteed?”
Think anyone actually returns that? Nope.
The bigger the refund, the better. “We’ll not only give you your money back, we’ll double it!”
A good guarantee can sometimes sell the product alone with nothing else.
Example: “30 day money back guarantee”
Please write out your risk reversal statement: