What is it
- A resource containing the rules of your brand and how people should apply it holistically to maintain brand consistency across all forms of media.
- It’s a collection of brand elements, design elements, and imagery that establishes the look and feel of a brand.
- Logo, colors, fonts, symbols/icons, images, etc…
- See examples
Why do companies need it?
- It’s the foundation of how people will see and interact with your brand
- A professionally styled brand helps to appeal to customers and draws them in
- People intrinsically want to do business with “beautiful” brands
- A consistency of high-quality content creates trust with your audience
- It helps set the foundation for great web design
- Designing without a brand kit is like flying blind
- We have them take a brand survey
- Next, we create the mood board.
- This has imagery, colors, and random bits of text. It is a hodge-podge of stuff to represent the general “feel” of the brand
- We want the client to decide on colors and fonts in this step
- Logo development
- Either we create a new one or edit the current
- Bring it all together in a brand identity kit
Who do we go after?
- Companies that are typically getting websites built above the $7k range
- Startups that need to create a look and feel for their brand
How we sell Brand Kits
- We often include it for FREE with website designs over $10k.
- Sometimes, we will do these as one-off projects for new startups that need a brand identity
How we handle pricing
- $2500 for a brand kit is our set price
- This doesn’t really change much unless we offer it as a free upgrade within a website project over $10k.