Google Analytics

This is an important course for you to be able to fully understand a prospect’s current website. From website traffic to conversions, opening up a prospect’s google analytics account can be very informative in how you will guide them through the sales process.

Questions you could potentially answer for a prospect:

  • If they have done SEO in the past, how did that affect their website sessions?
  • Where is the bulk of their current website traffic coming from?

You won’t need to get SUPER technical with this, but you do need to know enough to be dangerous. You should be able to look at a potential prospect’s GA account and get a good understanding for their current situation.

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