We pay our Ads expert anywhere from 7.5%-10% to run the accounts.
We’ve done deals in the past where we don’t charge for ads and it’s become a bit of a grind. Clients will abuse our labor costs on it, so we need to make sure this is in place for all deals moving forward.
We do NOT take on this type of labor without charging a percentage of ad spend
Only caveat of course is for lead gen sites where they don’t really know how we are getting the leads.
If you need to adjust SEO pricing in order to fit it into the client’s budget, do it. This protects us in case they want to drop their SEO during a specific part of the year.