Product Overview

  • WHAT IS IT?
    • A robust online marketing system that encompasses many automated platforms for generating leads, sales, and longterm success. 
    • It’s designed to be an asset for a company, not a short-term solution for leads. The focus is on the long-term production of an extremely powerful and robust marketing engine that can generate organic leads.
    • We want to sell the package as the “Marketing Referral Engine,” but it’s often through the lens of he main component: SEO. The other components are used as “free” offerings to help deliver leads in the short term while we build the long-term asset out.
      • The marketing referral engine’s foundation is growing their online search presence so they can eventually shut off most of their artificial Google and Facebook ads and rely on organic search.
    • This is our bread and butter and our main area of focus.

  • THE PROTOTYPICAL PACKAGE
    • Every deal is different, which is why you need to be able to be very attentive to a client’s needs. Some will ask specifically about SEO, some will want leads, some just a website. So it’s important to navigate the conversations with flexibility and understanding. Ultimately, we want to call it the “Marketing Referral Engine” and try to sell them into a full package of services. Not only do we make good money this way, but it’s to help them see success in the short term, not just the long term.
    • The typical package usually has:
      • SEO
        • We grow their online search presence on Google so the potential customers searching for a business like theirs will find them first.
        • A large majority of SEO is grounded in backlinking – where we get hyperlinks from other websites to point back to our client’s website. The higher quality/more authoritative the website we get the backlink from, the more powerful the backlink.
        • The more they spend, the faster we go, because we’re able to secure more backlinks. Internally, our clients who spend more get more of the labor time. For example, a client spending $6500.mo with us may get about 100 backlinks per month while someone spending $1000/mo may get 15-18.
          • We don’t stick to specific backlink numbers though because every industry is different and requires different strategies.
        • A good SEO strategy heavily relies upon Map Citations, listed below.
      • Map Citations
        • When we get their name, address, and phone number (NAP) listed in online directories.
        • It is a vital component to them showing up in their local map listing – which is arguably one of the most important parts of SEO.
        • Many businesses don’t have these and it’s a good area to hit on because we can show our expertise.
      • Website Design + Development
        • The foundation of their online presence. If this isn’t done right, there is no point in trying online marketing. This is ground zero for anything and everything we do, so even though it’s the client’s choice of whether or not to build a new website, we push pretty stinking hard for it because of how important it is to get this right in order to succeed with everything else.
        • Almost 9/10 times, unless it’s a massive company, you need to push hard for a new website build. And explain that we need to in order to make the SEO successful. Yes, we want to make money on the website, but more importantly, if their site sucks, we have a harder time being successful later on.
      • Google Ads
        • This is how we artificially show up in Google search results without ranking organically yet.
        • Many companies try this, but don’t do it well. Our Google Ads strategy is very sophisticated by how we target certain keywords, how we bid, and how we maximize for conversions. You typically want to nicely tell the client that most likely what they’ve tried in the past isn’t near to the level of sophistication that we’re going to bring. And ultimately, that means a lower cost per conversion, AKA more leads for less money.
        • The client covers the ad spend. They can spend what they want in order to get a small amount of leads or a large amount of leads.
        • We typically want to do about a 75/25 split between investing in their SEO vs. running online ads. Ex: Client spends $7500 on SEO per month and $2500 in ad spend split between Google and Facebook ads.
        • NOTE: The video says you do not get paid commission on Google Ads. This has changed in recent months, so please ignore. You will be paid commission at the agreed percentage in your contract.
      • Facebook Ads
        • Facebeook ads are very similar to Google ads, they are just a different platform.
        • Facebook ads focus on some type of promotional offer that we okay with the client.
        • Client covers ad spend.
        • For some industries, we will run 90% of the ad budget through Facebook and only 10% of the budget through Google. It’s industry specific.
      • Other Services
        • Blog Content
          • We’ll create up to X amount of blog posts per month on their blog to send signals to Google. It can help SEO search rankings.
          • Designed for higher priced clients
        • Social Media Management
          • We really only offer this if a company asks for it, because we don’t see it being that big of an SEO muliplier. Our Facebook Ads offering is often all they need as far as Facebook goes.
          • The client base we work with doesn’t really need this usually.
          • Designed for higher priced clients.

  • HOW TO SELL IT:
    • Educate:
      • So many business owners don’t actually know what SEO is or how it can benefit their business. By educating them on the longterm potential of investing in the “Marketing Referral Engine” and how it grows their online presence, , we often see the “light” come on in their eyes.
    • Build a vision of their future
      • By helping them see “what if,” we’re able to paint the picture of a future they’ve always dreamed of. And we can help them see that this is the path to get there.
      • We exist to help the business owners send their kids to college, buy their dream truck, dream house, or the freedom they’ve always wanted.
    • Focus on the investment and not the short term gains
      • By helping them see their future, we also help paint the picture of this being an investment and not just something they try for a few months.
      • We are focused on their longterm success as a business. We want to sell our packages as a part of making their business more valuable so they can sell it for 2-3-5x more than it is worth today.
    • We’re their partners
      • We are not just a lead generator, but a longterm business partner. We seek to make them more successful in order to exit the company someday. Our focus in selling is on the longterm vision.
      • We provide a personal touch. We’re just a phone call away and we really are their outsourced marketing department – not some foreign or cold corporation who doesn’t actually care about them.

  • HOW TO PRICE IT:
    • Marketing Referral Engine (Whole Package)
      • Always try to get them to tell you what they did in gross/net revenues the year prior.
      • On average, our cost should be about 8-10% of their total revenue. i.e. if a company made $1,000,000 last year in revenue, they should spend about $100,000 in marketing. That means, broken down to a 12-month timeframe, it’s roughly about $8500 per month. And by taking the 75/25 split between SEO and Ads, that means we’d arrive at a “Marketing Referral Engine” budget of $6375/mo, while $1625 is suggested to go toward their ad spend.

  • EXPECTATIONS
    • This is NOT a turn it on and it works type thing. It’s a personalized and customized marketing engine built exclusively for the client’s long term business success. It takes time to mature and develop.
    • We do build ads in the short term to help them generate short term business, but this is not the main focus.
      • We want to shy on the side of not overselling, but our ads can often get them a good amount of leads practically overnight. Now, again, we don’t focus on this because we don’t want to oversell, but in most industries, we’re able to generate leads quickly. When selling, you want to tell them that they won’t get much for 2-4 months.
    • We want their expectations to be as if they are investing into an asset that will have a return later in the future.