What is it
- Organic posting on social media platforms.
- Moderating engagement of likes and comments.
- Managing messages that come in.
- Essentially, it’s running the entire social media department for the company.
Why do companies need it?
- It can help improve the customer experience
- Gets more “touch points” with the customer
- Improves transparency
- We outsource to a partner company, WordWell.
- Occasionally, we will offer social media management as a part of a HUGE package, but typically only on deals above the $10k/mo range.
- When we do this, we still will only offer posting of up to 2-3 times per week on a couple of platforms. It is NOT full on social media management.
Who do we go after?
- We don’t go after anyone specifically for this.
- If someone comes to us, they need to have a very large budget
How do we sell it?
- As a one-off to a large company or brand
- As part of a huge SEO deal
How we handle pricing