First, let's talk about your brand...
Example: A company named Radiant Financial Group might elect to have symbols and graphics of rays of sunlight shining through or on the logo.
Example: A company named Seaside Inc. might decide to include a graphic of ocean waves and dolphins.
Example: At Holy Cross Senior Living, we make our residents feel independent, able-bodied, and like they are part of a family. And for our resident's family's, we help them feel confident and at peace about their decision to trust us with their loved one.