Client Onboarding Form for Website Builds Step 1 of 4 25% Name of your company/brand: Name First Last Email Phone First, let's talk about your brand...Brand Tagline: Purpose: Why does your brand exist?Vision: What do you hope your brand will achieve?Mission: What do you do? Who do you it for? How do you do it?Brand Values: To achieve your brand's future vision, what are your beliefs and behaviors? (3-5 core values)Click here for examplesBrand Personality: Pick the characteristics that best define your brand: Masculine Feminine Simple Intricate Approachable Authoritative Fun Serious Necessity Luxury Modern Classic Professional Casual Brand Personality: Which colors best suit your brand? Blue = Trust, Security, Strength, Cleanliness Orange = Friendliness, Warm, Excitement, Creativity Yellow = Optimism, Friendly, Energy, Happiness Red = Excitement, Energy, Romance, Love Purple = Creative, Luxury, Royalty, Sophistication Green = Peace, Nature, Health, Finances Black = Power, Modern, Luxury, Intelligence Pink = Love, Sexuality, Romance, Femininity Do you have any other thoughts about the brand colors or color scheme?Does your project involve designing/recreating a logo?Choose OneYesNoPlease upload your current logo:Max. file size: 256 MB.Are there any specific symbols, ideas, metaphors, or graphics that you want included in your logo design?Example: A company named Radiant Financial Group might elect to have symbols and graphics of rays of sunlight shining through or on the logo. Example: A company named Seaside Inc. might decide to include a graphic of ocean waves and dolphins. Brand Voice: What does your brand make people feel?Example: At Holy Cross Senior Living, we make our residents feel independent, able-bodied, and like they are part of a family. And for our resident's family's, we help them feel confident and at peace about their decision to trust us with their loved one. Brand Voice: What are the three words that best describe your brand? Brand Voice: What brands do you like and dislike when it comes to the way they communicate?Example: I love the way Southwest Airlines is friendly and approachable, yet still maintains a good deal of professionalism and trust. Example: I don't like how AirBNB seems really "salesy" in their communication. Who is your target audience? (Age, Gender, Occupation, Personality, Location, Interests)Please list a few of your competitors: What brands or companies are similar to what you envision with your brand? i.e. What are some examples of companies that have what you want? Do you have any other ideas of your own for your logo/brand identity?Max. file size: 256 MB. What are your business goals?Provide us at least 2 business goals either short term ( 6 months - 1 year) or long term (2 or more years).Audience - Who will visit your website?Please tell us who your primary audience is, your secondary audience, and anyone you want to stay away from. Tell us which websites you like and why you like them. You can be specific about the sections and functionalities you like about the site.Website What do you like about this website?Website What do you like about this website?Don't worry about if you weren't able to answer all the questions. We'll talk more about your answers to the questions during out discovery call.
