PPC Advertising Questionaire Step 1 of 6 16% Name First Last Email OverviewCompany OverviewPlease describe what your company does, how you do it, who you serve, etc...Who are your competitors?Please list website URLs Please paste your Google Ads account ID:(Required)This can be found at the top right corner when logged into your Google Ads account Goals and ActionsWhat is the primary and secondary goal of your campaign? What action do you want users to take after they click on your ads?Choose oneMake purchase on our websiteMake purchase on third party websiteFill out a form on our websiteRegister for a courseRegister for an eventRegister for a webinarI just want to increase website traffic to my websiteOtherPlease describe the action:Please discuss what happens on your website when this action is taken AND what happens when it gets passed to your team. What is the value of that action to you?If possible, please assign a dollar value. Current and Past MarketingAre you currently doing any other types of digital marketing?i.e. Facebook ads, SEO, etc... Please be descriptive. What are the pain points with what you're currently doing? What is successful? What types of digital marketing have you tried in the past? Did it work?Please be descriptive. Your Products/ServicesWhat primary products or services would you like the campaign(s) to focus on?Please describe the features and benefits of the primary products:Please help us understand your numbers and margins:If possible, please input the margins for your target products. Additionally, please let us know what your target cost per lead is for this campaign. And what is your breakeven cost per lead? Your Target AudiencePlease answer the following about your target audience:1. Age Range 2. Gender 3. Location(s) 4. Interests (i.e. Sports & Fitness, luxury cars, childcare) 5. Occupation 6. Income Range 7. Social Class (i.e. Middle-class, upper-class...)Is there any seasonality to your business?Please explain: What are some common terms people are typing into Google to find you?Please list all that apply: Why would somebody choose your company and product over your competitors?Price, quality, selection, rarity, customer service, top reviewed, etc... Please be descriptive. If your product is better quality, please give evidence to support this. Creative & LogisticsWhat is your monthly budget?(Required)i.e. How much do you want to spend on your ads per month? Do you have any images you'd like to use in your advertising? Please upload all the apply. Drop files here or Select files Max. file size: 256 MB.
