Sorry, but you're probably doing social media wrong.

 
Many business owners and team members think they know social media because they have their own personal profiles...
But that gives a false sense of understanding for how to utilize social for business.
SEE WHAT WE MEAN

Sorry, but you're probably doing social media wrong.

Many business owners and team members think they know social media because they have their own personal profiles...

But that gives a false sense of understanding for how to utilize social for business.

Don't ask for the purchase so soon...

Many businesses think they should advertise their product or service with a simple ad that says "Buy my product" or "Buy one get one free!"

Let us be the one to echo the results you probably saw - that doesn't work.

Why? Because you're asking someone to buy from you when they have no idea who you are. They don't know if your product or service sucks. For all they know, you could be a master scam artist. There is a key ingredient missing: TRUST.

So how do you build trust on social media with your target customer base? It may be a little different than what you think.

 

Content. Utility. Content.

Some think trust is built by talking to customers on social media. Yes, that's a small part of it, but will hardly make a dent in the trust building process.

The way you build trust is by providing your expertise for free - through your content. Offer your valuable knowledge for free. Your customers will not only love you for it, but they'll begin to trust you for their needs.

And the thing is, this doesn't actually happen on your social media channel either. The content strategy must be built out on your website. Social media is going to be used to get a user to your website.

Wait, what?! Yep. It's all about building a funnel. Social media is simply a part of that funnel process. Go read about our funnels here.

Content. Utility. Content.

Some think trust is built by talking to customers on social media. Yes, that's a small part of it, but will hardly make a dent in the trust building process.

The way you build trust is by providing your expertise for free - through your content. Offer your valuable knowledge for free. Your customers will not only love you for it, but they'll begin to trust you for their needs.

And the thing is, this doesn't actually happen on your social media channel either. The content strategy must be built out on your website. Social media is going to be used to get a user to your website.

Wait, what?! Yep. It's all about building a funnel. Social media is simply a part of that funnel process. Go read about our funnels here.

Do it right or don't do it at all.

Don't take the approach of "social media is a necessary evil." You're totally missing out on an incredible platform to grow your business.

Social media simply needs to be harnassed. For instance, Facebook is the most powerful advertising platform in the history of mankind. Yes, seriously. We could literally build an ad to target just you as an individual if we knew a few details about you. Creepy.

So don't miss out on what some knowledge and expertise can do in this area. You keep doing what you do best and we'll design a social strategy to get you new business. Let us do what we're good at.

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