Deep Dive Google & FB Ads (Part One)

Before we start, let’s talk about the hierarchy of an online lead

What is it

  • Google Ads
    • General search (search and display)
      • Advertising in the map pack
    • Local service ads (Google Guaranteed)
    • Retargeting (display ads)

  • Facebook Ads
    • General traffic campaigns
    • Lead Form campaigns (the holy grail)
      • We set this up to automate and send email/phone notifications to the business owner