H2 Subheadings

H2 headings should house the secondary most searched keywords. They should also clearly state the content of the paragraph below it. Think of your subheadings like chapters of a book. Subheadings should be done in such a way that somebody could briefly scan the content, read only the subheadings, and walk away with a decent understanding of what the article is about.

Subheadings serve two purposes for us:
  1. They provide a strong place for our secondary keywords to tell Google what the page is about. Subheadings are NOT where we’d want to be adding obscure keywords, questions, or less searched for keywords. These will be your keywords that are obvious and the things we know people are searching for.
  2. Breaking up content to be more readable

Writing your h2 subheadings should be a quick process here at the start. We’ll go back through later to revise and make sure they are what we want. Right now, we just want to get the keywords placed in the best form that we can.

Pro Tip: Copy your H2 keywords from the database and paste them into seperate lines in the Google Doc. Then, go back through and make them into readable and usable headings.

One of the hardest parts of writing a location service page is making these subheadings look natural and NOT spammy. It would be so easy to simply go through and just make blanket headings that make no sense, but have the right keywords. We’ve got to create content that flows, but also has the right keywords.

In order to make sure this works properly, there will be times where you’ll need to add subheadings that don’t really house high value keywords, but will help the content flow.

When you’re writing in Google Docs, make sure you format the subheadings. Here, we’ll format them to H2.

Rounding Out Your Outline

For now, we’ll usually leave the rest of the sections untouched until we get to them during the writing phase.