H2 headings should house the secondary most searched keywords. They should also clearly state the content of the paragraph below it. Think of your subheadings like chapters of a book. Subheadings should be done in such a way that somebody could briefly scan the content, read only the subheadings, and walk away with a decent understanding of what the article is about.
Writing your h2 subheadings should be a quick process here at the start. We’ll go back through later to revise and make sure they are what we want. Right now, we just want to get the keywords placed in the best form that we can.
Pro Tip: Copy your H2 keywords from the database and paste them into seperate lines in the Google Doc. Then, go back through and make them into readable and usable headings.
One of the hardest parts of writing a location service page is making these subheadings look natural and NOT spammy. It would be so easy to simply go through and just make blanket headings that make no sense, but have the right keywords. We’ve got to create content that flows, but also has the right keywords.
In order to make sure this works properly, there will be times where you’ll need to add subheadings that don’t really house high value keywords, but will help the content flow.
When you’re writing in Google Docs, make sure you format the subheadings. Here, we’ll format them to H2.
For now, we’ll usually leave the rest of the sections untouched until we get to them during the writing phase.