How Much Does It Cost?

How much does it cost to run ads?

  • Clients can spend vastly different amounts on their ads
  • Ad spend goes directly to the ad platform.
    • A company needs to understand that we have labor costs on top of their ad spend. 
  • It’s quite industry specific 
  • Higher margin niches usually start at $1000-$1500/mo in ad spend. They can go up to spending $5000, $10,000, and even $15,000 per month depending on how many locations they have
  • Ad spend is usually higher on Google ads than Facebook ads
  • Lower margin niches can start at $500/mo
    • Ultimately, it comes down to the competition in the market and whether they can feasibly get a lead by spending X amount per day. We’ve seen window washers get leads by spending $10/day on Google ads ($300/mo). But we’ve also seen painting companies not get a single lead by spending $20/day. Why? Because of the bidding. 
  • National ads are more expensive than local ads