Intro to Keyword Research for Location Service Pages

Our goal is to find the keywords that people are searching for most to find a particular service.

As you think about the specific service that you will be writing for, what are some words or phrases that come to your mind? Take for example if you were driving down the highway and a huge rock hit your windshield and cracked it. You need to replace your windshield. What would you search for on Google?

Probably something like “windshield repair near me,” or “auto glass repair.”

When it comes to keyword research, it’s essentially a matchmaking game. What are people searching on Google vs. what’s within the content on our client’s website? The EXACT same words exactly as how they are searched need to be present within the content. That is precisely how SEO works.

A few notes about keywords:

  • Remember, “keyword research” is really more about keyword phrases that are 2-6 words in length. These are also called long-tail keywords.
    • The main reason for this is because of how Google’s search engine works for local searches. A one-word search query usually does not bring up a local search. If somebody types in a 3-word search query that ends in “near me,” it will bring up a local search which is where we want our clients to show.
  • Ideally, we want them to be listed in the content exactly as how people search them, except use prepositions in the content of the website to make it sound real.
    • For example, if the highest searched keyword is “auto glass repair Kansas city,” we would likely create the H1 header tag to say something like “Auto Glass Repair in Kansas City.” Notice how we added the “in” to make it sound better.
    • Google knows how to read prepositions in keyword phrases
  • For location service pages, don’t get off topic and don’t include non-relevant keywords.
    • In our example above, we would not want to mention anything about how the client also does mirror repair, tabletop glass, or home window repair… Those are separate location service pages and we want to keep the main thing the main thing.
  • As with most keyword research for SEO, we want to utilize synonyms.
    • Even if keywords don’t pop up in our tools, how else can a keyword phrase be said the same way?
  • Don’t be too repetitive
    • One of the difficulties in writing location search pages is the tendency to want to re-use the same keywords over and over again. Don’t do this! This is called keyword stuffing and we’ll get dinged by Google.
    • In general, you don’t ever really want to include a keyword phrase more than 2-3 times within the entire page. That’s where synonyms and your brain come into action to say things a little differently.
    • We also want the content to still be interesting and engaging. If you repeat the same thing over and over, it gets boring and monotonous. Google sees that too and won’t rank us. We need it well written, engaging, and interesting.