Our Approach

Our approach

  • Google Ads
    • Many companies try to use Google Adwords express. This is way more expensive. We use the sophisticated backend of Google Ads
    • Keyword bidding is important
      • We bid using Phrase Match. Many people that don’t know what they are doing will bid with Broad Match and waste a ton of money.
        • Think, “painting services kc.” A broad match will bring up art studios, museums, etc… If we use Phrase Match, we’ll ensure that we don’t bid for those. And yes, people searching for a paint studio will most certainly click on a residential painting company’s ad. 
    • Use ad extensions effectively
    • Link the GMB so we can advertise in the map pack (for local companies)
    • Retargeting display ads
      • Many companies don’t know how to set these up if they don’t hire an agency like ours
    • Optimize over time
      • Increase the bid for keywords that convert
      • Turning keywords off that don’t convert
      • A lot more goes into this – you don’t need to know it. Just know that we spend a great deal of time over the course of the first few months tweaking and editing the campaigns so they produce leads at a lower cost per conversion. 
      • We want more volume/conversions at less cost per conversion
  • Facebook Ads
    • Lead form ad campaign
      • It runs natively on Facebook. 
      • Converts at a much higher rate
      • Our little secret that we don’t want clients to know until they use us
    • We do traffic campaigns for churches, but we don’t really run any other type of ads for any other clients. 
    • For national based or non service based clients, we typically refer them out to a partner agency.