Overcoming Objections

SEO

  • Common SEO Questions:
    • How does SEO work?
    • How much will this cost?
    • How fast will I see results?
    • Can I see some past performance of other clients?
    • Why should I continue SEO once I get ranked?
    • Do you offer any guarantees?
    • Does social media play a part in SEO?
    • How will I know it’s working if it takes so long?
    • How will I be able to determine what is from word of mouth advertising and what’s from what you guys do?
  • Common SEO Objections:
    • People don’t use Google in my industry
    • It takes too long to get results…I don’t think I want to invest for over a year before seeing results.
    • My website looks fine. I don’t need a new one.
    • This is too expensive
    • That’s a lot of money for no guaranteed results
    • This seems way too complicated
    • I just had my website built, I don’t want to have to rebuild it again
    • We already rank at the top of Google… We don’t need you.
      • Sometimes, they only rank for their name.
  • Common Web Design Questions:
    • How much will this cost?
    • How long will the project take?
    • Many of the questions being asked will actually be from us!
  • Common Web Design Objections:
    • We don’t have enough money for that
      • Your website is your NUMBER ONE marketing asset
    • We can only afford to spend (x) right now (very low amount)
    • Our existing website is fine and serves us well
    • We get plenty of business already. We don’t need to grow!
      • This isn’t a money thing anymore, it’s about customer experience and repeat clients
    • Our customers aren’t big computer users
    • I have a guy that said he could make me a website for free.
    • I don’t need a website because my industry doesn’t need one/I’m not an e-commerce or an online business
    • Show me how a website can actually make me more money
    • Resource