Product Deep Dive – Web Design

  • Why do companies need it?
    • Customers often judge a business on how nice their website is.

  • What platform do we build on
    • WordPress only
      • It’s open source, fast, and built for SEO
      • For companies that need something different, they are likely bigger than what we want to deal with.

  • How much does it cost?
    • Local service based SEO branded site
      • $6500-8500
    • Local service based small site, not branded
      • $4000-$6000
    • National based site
      • $10,000-$20,000
        • Depends on complexity and industry
    • eCommece Site
      • $15,000-$25,000
    • Church Websites
      • $5000-8500
      • Sometimes higher if it’s a big site

  • Our approach
    • Unless it’s eCommerce, we build for SEO
      • Lots of written content
      • Keyword rich
      • Designed with “above the fold” conversion strategy
      • Designed with lots of quote forms
    • General Design Techniques
      • Headers
      • Footers
      • CTA
      • Instant Clarity Headlines

  • Who do we go after? 
    • Any company that needs a website
    • We will build for solo entrepreneurs and people looking to brand themselves, but a lot of times they don’t have the budget to make it happen

  • How we sell web design projects
    • Many times, people already have a need, so there isn’t a lot of convincing. 
    • When we do need to persuade, we focus on:
      • Design for Conversion 
      • SEO
      • Look and feel. Remember, bad design can lead to people making poor judgments. 
      • The fact that a website should be a salesperson in and of itself. It needs to work as a part of the sales process and should convert website visitors into prospects/leads. 
      • Ease of maintenance after the build