At the top of the page, write the initial H1 title. This should contain the keyword with the highest search volume and the one that should be the “no brainer.” Example, if we were writing a location service page for a garage door company and we were trying to rank for “garage door repair,” an H1 title tag would likely be something like “Garage Door Repair Company in Grand Junction, CO.”
Remember, the H1 is the MOST IMPORTANT keyword we’ll place within the content. It’s imperative that we get this right. A rule of thumb is that it’s usually pretty obvious and should house the specific service.
Here are a few examples of companies and services with their H1 headings.
Once you’ve written the title, highlight it and make sure it’s the H1 heading. The dropdown for formatting in Google docs is important, so make sure you know how to use this. We’ll be setting different headings and body text throughout, so we’ll be revisiting this frequently.