Understanding Input Costs

  • Let’s talk about input prices so you can properly understand margins:
    • Content Writing
      • This is the most expensive item in any website project.
      • We have two types of content writing for any project, depending on the level and price of the project:
        • Option 1: Our great content writing team, which runs us about $150-$175/per page of the site, internally. For projects of this caliber, we want to be charging $300/page of written content.
        • Option 2: Our lower tier writing team, which runs us about $70-80/page of the site, internally. For projects in this zone, we want to be making $125/page. Example: 10 page website will run $1250 for content alone.
        • Our margins on content writing are not as healthy as design and development.
      • It’s up to you to determine which content writing team to use depending on the project. And this can be used in negotiations too
    • Website Design
      • Content gets sent to our designer and he inputs the text into the design while he builds.
      • Design runs us roughly $60-$75 per designed page, internally. This is where we can really make good profit because we can usually charge about $200-$215/designed page.
      • Again, we can fit this into two different categories
    • Website Development
      • We have healthy margins here as well, however, our dev team varies depending on the Tier. The higher the tier, the better developer we’ll use, and the more expensive it will be for us.
      • Development runs us about $50-$75 per developed page.
    • Project Management
      • Every project has a project manager that is the point-person. They will run and lead the entire project.
      • Their time involvement doesn’t really change depending on the Tier like all of our other inputs. A Tier 1 project will require the same level of depth as a Tier 2 and Tier 3. The change in pricing for us internally is simply that we use different contractors.
        • In some instances, Tier 1 projects can take the PM more time because of the level of website it is. They might comb through things an extra time or two when compared to lower tiers.
    • Analytics Development
      • We have a separate developer go through after the site is complete and hooks up Google Analytics, Conversions, Goals, etc…
      • This runs us a set cost usually, but we’ll price it according to how many pages of the site there is.
    • eCommerce
      • For eCommerce sites, there is additional pricing for the extra development work and the potential content writing for products.
      • This can be found within the sheet.
    • SEO Optimization
      • What is it?
        • We’ll go through and ensure that all on-site SEO is done correctly for every single page of the site.
      • This is something to add on to any project except for the specific SEO branded sites. Those automatically come with the SEO branded sites.
      • We’ll charge $40/page.
      • You would sell this as “Do you want Google to read your site correctly?”
    • Your Cut
      • Your commission is applied to the final internal project price. Then, we add your commission on top of the final price to the client.