You’ve probably heard the phrase, “beauty is in the eye of the beholder.”
But while there’s certainly some personal preference in how people interpret design, studies show a lot of consistency in how we perceive design. In fact, science and psychology support the idea that we are drawn to beautiful things, and people inherently react to good design.
All designs use standard elements like color, shape, and size. A good design applies those elements to create a consistent visual language.
Think about it like the English language. We communicate by using words, sentences, and punctuation with consistent rules like spelling and grammar. Of course, some people are more skilled at using this language than others, and as your grade-school teacher probably taught you, there’s a measurable difference between “good English” and “bad English.”
In the same way, there is such a thing as “good design” and “bad design” for your website. While we may not all be equally skilled in communicating visually, web designers are trained to speak in that language. Therefore it’s important to invest in a professional, well-designed website design that communicates effectively with your customers and prospects.