Blog Writing

Keyword Research

Definition:

  • SEO keywords are the words and word phrases Internet users search when they want to find a business, an answer to something, or a piece of information, etc.
  • The better you optimize your website with these keywords present within the content, the more likely it is that you will land among the first options provided by a Search Engine’s Result Page.
  • That means the name of the game becomes working to get those keywords written within the content of our client’s websites. 

Your Responsibility:

  • You will be given a client or a topic to write about. It will be your job to do keyword research to determine what keywords should be found within that particular article or blog topic. Ultimately, we want correlated and relevant keywords that people would be searching to find that topic. 

How to do keyword research

  • Always start with your brain: “What would I search for?” 
  • The best way to do keyword research is to simply utilize the Google search engine accordingly:
    1. Type in the initial search query. What do you see on the first page of Google that maybe say the same thing, but in a different way? Or, what synonyms do you see?
    2. Look in the “people also search” - is anything there relevant? If so, mark those keywords/phrases within the database or article
    3. Look in the “Related Searches” - is anything there relevant? If so, write it down and add to the database or article
    4. From there, take the queries you marked down in the “people also search” and “related searches” and type them directly into Google. Repeat the steps by adding additional keywords and phrases. Ultimately, we’re creating a web of keywords and phrases to be used for the client or the client’s article

The ways you’ll be using Keyword Research:

  • You’ll use it to write individual articles
    • You’ll be given a topic to write about and it will be up to you to utilize this training to find the proper keywords for that article. 
  • You may also be tasked with doing Search Analysis. If so, we will cover that specific training in the future.
Next Video