Website Content Checklist

Step 1 of 8

  • = End Result Customer Wants + Specific Period Of Time + Address The Objections

    Example: "Recruit 2 Top Producing Agents Each Week Without Cold Calling Or Rejection" or "Hot fresh pizza delivered to your door in 30 minutes or its free."

    Your sole purpose of this headline is to get your customer to read the second line. Be clear and concise.

    This is not a sales pitch. It simply gets at the core of what you do. Write directly to the user, not to a group of users.

    This isn't a line about your product or service, it's a line about your customer. What is going to jump off the page and get them intrigued enough to look at the rest of your website?